AI is "Fundamental" to Core Products at Beeswax - VideoWeek

Beeswax, the buy-side bidder solutions arm of Freewheel, is using AI and machine learning to bring efficiencies to buyers, says Greg Endean, Commercial Director EMEA at Beeswax.

“They’re not manual processes that you can expect buyers to undertake themselves,” he adds. “They are things that we need AI and machine learning models to be able to handle on behalf of the buyers.”

In this interview, Endean also explains what Beeswax brings to Freewheel and to the market. Filmed at VideoWeek Cologne 2024.

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